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Social Media and Real, Live ROI
Social MediaReporting and tracking ROI for social media strategy can be challenging and elusive. But ROI measurements are vital barometers for promotional and marketing initiatives to determine whether...
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Social Media Marketing: How the New Facebook News Feed Affects Brands
Social MediaSocial media marketing strategies need to adjust to the constant changes in the social media landscape. Earlier this week, Facebook announced their redesigned News Feed. The new algorithm...
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Social Media Marketing Trends for 2014
Social MediaSocial media marketing was huge in 2013 and is not going away any time soon. eMarketer predicts that nine in 10 marketers will use social media in their marketing strategies next year to...
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Social Media Marketing for B2B
Social MediaSocial media is an effective B2B marketing strategy that can be used to raise brand awareness, generate leads and conversions, build relationships with customers and prospects, distribute...
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The Power of LinkedIn
Social MediaFrom a Lead to a CustomerLinkedIn has become the go-to social media network for companies - not only for recruiting, but for successfully marketing their products and services, especially...
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The Fall of Google+: The Need for Thoughtful User Adoption Centered Strategy
Social MediaRecently Google announced the resignation of Vic Gundotra a chief executive and visionary of the Google+ platform. Publications like Techcrunch already have detailed what this could mean...
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Social Media Strategy: It’s About Quality, Not Quantity
Social MediaSome marketers believe that the number of followers they have is an indication of their success on social media. A recent Wall Street Journal article argued that social media is failing to...
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Social Media Marketing Trends for 2014: Predictions & Reflections
Social MediaIt seems like just yesterday I was compiling a list of the top social media marketing trends for 2014. Now that we’re more than halfway through the year, I thought it would be interesting...
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Mobile Geo-Targeting People Near Your Business with Facebook’s Local...
Social MediaEarlier this week, Facebook introduced its new social media advertising objective: Local Awareness ads. This new feature makes advertising for local businesses easier and more effective,...
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Social Media Marketing: Twitter Tips for Businesses
Social MediaSocial media is an essential part of a successful digital marketing strategy. Salesforce came up with a helpful infographic with tips to take your company’s Twitter presence to the next...
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